Web Business Model
Integrative cardiologist and author, Dr. Stephen Sinatra was searching for a web-based medium to share his vision and knowledge of how the practice of integrative medicine and healthy lifestyle alternatives can greatly benefit your well-being and longevity. We conceived, designed and engineered HeartMDinstitute.com – a go-to site for education and inspiration on living a healthy lifestyle – that is free to the public and the 150,000 customers of Dr. Sinatra’s private label Nutraceutical product line.
Once the site was established and populated with an extensive amount of primary content, we ran weekly broadcast email newsletters to his customer base, which are shown here. Today and about ten years late, Dr. Sinatra has expanded his niche product lines and continues to inspire people on his website and on national radio and television shows including CNN, MSNBC, Fox on Health, the Dr. Oz, The Doctors, 700 Club and The Today Show.